Bigg Daddy Casino in Goa used morphed images of cricket icon Sachin Tendulkar in ads without permission

MUMBAI: Legendary Indian cricketer Sachin Tendulkar Thursday took to social media to dismiss advertisements on social media that have “morphed images” of him endorsing a casino as fake, adding that it pains to see him being used to misleading people of the country.

The post issued by Tendulkar says the images and advertisements on social media are fake and he has never endorsed or shot for any casino.

Sachin Tendulkar, who has been known for his spotless image, did not personally endorse tobacco or alcohol brands even during his heydays.

Tendulkar reiterated his stance on the issue and urged people to remain vigilant about the fake advertisements circulating on social media.

“It has come to my notice that there are multiple ads being shown on social media platforms, with a morphed photo showing me endorsing a casino.

“I have never endorsed gambling, tobacco or alcohol – directly or indirectly, in an individual capacity. it pains to see that my images are being used to mislead people,” Tendulkar said in a social media post.

“While my legal team will be taking the required action, I felt it was important for me to share this information with everyone,” he added.

Bigg Daddy officials were not available for comment and no statement was issued by the company at the time of publishing this post.