Revealed: BJP’s massive plans, strategy, to win Goa in 2022

PANAJI: According to a top BJP leader associated with the planning, strategising and implementation on the ground, of the saffron parties’ efforts to win a whooping majority in the Goa Assembly polls 2022, more than 5000 karyakartas and their leaders from outside Goa are expected to descend on the coastal state, to work with the local party workers in each constituency.

Each constituency will be assigned about 100 outstation karyakartas or workers for at least a month, who will work professionally and methodically, like a corporate marketing team, 12 hours each day, visiting each and every household – along with the local leaders in the run up to the elections.

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Most of these party workers will come from Karnataka and Maharashtra, as a majority of them can speak and understand Konkani and Marathi.

This army of party workers will visit each and every home in the state/constituency at least three to four times, at intervals a week apart and talk to the voters, trying to convince them to vote for the Lotus. Along with every team going door to door, will be an observer – a person trained in observing human body language, psychological responses and other non-verbal responses, hand signs, body posture, voice nuances and contours, stance etc. These inputs and non-verbal signs will help the ‘observer’ understand if the residents of the household are pro or anti BJP and he/she will record the feedback for ever household visited.

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This will help the analysis team of each constituency to understand well in advance who the fence-sitters among the electorate are and accordingly target them. There would be what’s known in political parlance as ‘man to man marking’. Every family in the constituency would be assigned a ‘personal facilitator’ also known in corporate marketing terms as a ‘relationship manager’.

A month to 45 days, before the polls are even announced, the MLA candidate will have an estimate of how many votes he/she will get, based on various factors. His/her team will then brainstorm on how to rope in the fence-sitters and anti-party voters.

While the Congress in Goa is still to embark on a mass statewide membership drive, the BJP workers are now conducting house-to-house relationship drives, building bonds and forging friendships among the electorate.

The Congress in Goa is still in the process of, or still undertaking an ‘induction campaign’, while the BJP has already commenced its ‘election campaign’ in the State.

The Goa Congress is still finding or searching for the right candidate in each constituency, while in the BJP camp, karyakartas already know more-or-less, which individual is the BJP candidate (and the future MLA) in a particular constituency – ofcourse with the exception of a few places here and there.

Who is my leader?

All the BJP workers in Goa – and even those from outside Goa, from Maharashtra and Karnataka, who will campaign for the party in the coastal state, clearly know who will be the next BJP CM in Goa and at whose table, the buck will finally stop.

This, in itself is a great psychological leverage that the BJP leadership gives its workers, unlike the Congress, which only offers castles in the air.