9RedHot OTT Platform To Launch 50 New Movie Titles, Enlists 50k Pre-launch Subscriber Base

MUMBAI: About to be launched Over The Top (OTT) platform 9RedHot will release more than 50 new film titles in the next six months, a company spokesperson said today.

The platform has already enlisted over 50,000 pre-launch free subscribers who will get the benefit of special discounts as the content goes on air.

9RedHot is promoted by the Mumbai-based production house PSK Creative Works Pvt Ltd, owned by Dr Pranav Kabra and other investors.

Speaking to media persons in Mumbai today, Suryabhan Kotambe, Business Head, 9RedHot said: this platform is a multi-genre OTT platform. The number 9 signifies the nine flavors that the platform will primarily offer including Crime, Horror, Sci-fiction, Romance, Comedy, Rom-Com, History, Mythology, Drama, War and others.

The OTT has built up a library of content and is sourcing more – albeit at a slow pace due to the lockdown in several states, which has made the IPR acquisition process a bit difficult.

According to Dr Pranav Kabra – the driving force behind the project, “Sex and SRK sells, but 9RedHot will not merely cater to the carnal senses of its audience. We will provide content spanning several genres, themes and subjects. It will be multi-lingual – to start with we will offer content in 4 to 6 languages and later on increase regional language content as the demand grows.”

The content will be available in Hindi, Tamil, Telugu, Bengali, Marathi, Bhojpuri and Punjabi, said Kotambe.